LOCATION LOCATION CONNECTIVITY – WHO HAS THE PLAN?


banner james carlini - Carlini's CornerBy James Carlini

At the HetNet Expo in Chicago on October, 16th, I asked a question to a regional Manager from Verizon at one of the morning panel discussions. I thought it was a good question, but did not elicit a good answer. This concerns me and should concern you.
“With the amount of wireless devices going from 10 Billion devices today to 50 Billion devices in 2020, what are the strategic plans of your company, Verizon, when it comes to building out network infrastructure?”

It was a straightforward question and I expected a definitive answer. When you look at the timetable for meeting the 5G Network objective, it is pretty clear they only have five years or a half a decade to plan, design, and implement a more robust and resilient network infrastructure that can handle a huge amount of new traffic.

We are supposed to be running in a 5G Network environment by 2020 and that means a lot of things to a lot of people. One thing it means is that all the carriers, AT&T, T-Mobile, Sprint, and Verizon have to do major upgrades to their networks.

WHO HAS THE PLAN?
Instead of getting a good answer, I got some song-and-dance from the Verizon Wireless manager and an even worse “wango tango of buzz phrases and euphemisms” from the moderator of the panel, who clearly did not know what he was talking about.

You would think they would be all over that question talking about the path to expansion of their infrastructure as well as the potential expansion of available network services to provide companies and individuals with more choices for faster capabilities.

If you have a plan, you would point out three or four of its major initiatives and tick off a timeline for their expected executions. Nothing like that came out of the panel discussion. It was more of the “these are big companies with big brains figuring all this out” rhetoric that did not impress me (or others).

Carriers must have a real strategic plan to meet this real challenge and I just don’t see it. Five years is not a lot of time for all this to transpire and be done right.

SOME IN REAL ESTATE ARE STARTING TO ‘GET IT”
In talking to some others who were at the HetNet Expo, I spoke with one person who told me his company was trying to sell this one real estate owner on adding more connectivity into his building for over three years, but their offers were always turned down. He said the building owner was now trying to lock in a new anchor tenant and part of the lease requires they have broadband connectivity in the building.

He said now the owner is scrambling and wants them to come in and build out his building with new antennae immediately because he is afraid he will lose this anchor tenant to someone else if he fails to upgrade his building.

I told him more of that is going to start happening as tenants start demanding intelligent amenities as part of the basic lease package and if it isn’t available, they will be moving to new facilities. It is already happening.

I discussed some of these concepts in the Keynote I presented. Next-generation real estate needs to have a whole new set of terminology to describe this paradigm shift and the industry needs to understand the new concepts.

My book, LOCATION LOCATION CONNECTIVITY, which will be available later in October. (ISBN # is 978-0-9906460-44) covers these concepts from Intelligent Business Campuses (IBCs) and Intelligent Industrial Parks (IIPs) to other multi-venue platforms including IRECs. An IREC is an Intelligent Retail/ Entertainment/ Convention Center (IREC) complex which focuses on Smartphone technology to cross-market venues to every visitor who decides to attend or shop at one of the buildings within the coverage of the wireless broadband capabilities designed to service the complex.

CARLINI-ISM: “For us to get to 5G Networks by 2020, all the Carriers need to upgrade their current network infrastructure and discard old rules-of-thumb.”

Copyright 2014 - James Carlini - All rights reservedCarlini’s visionary upcoming book, Location Location Connectivity will be available in October. (The ISBN # 978-0-9906460-4-4 )

Copyright 2014 – James Carlini – All rights reserved

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