Purina Tidy Cats Helps Raise Funds for SPCALA at GBK Emmy Awards Gift Suite

Purina announces Tidy Cats new Lightweight cat litter product by allowing celebrities to hurl huge cat litter containers into a bucket.

Purina tidy cat lightweight Ed O'Neil and Matt LeBlanc at GBK for SPCALA

Ed O’Neil and Matt LeBlanc help raise funds for spcaLA with Purina Tidy Cats Lightweight Cat Litter Toss at GBK Gifting Suites for the Emmys 2013

Okay, that doesn’t sound weird at all right!? Celebrities had a blast free throwing large Tidy Cats Litter containers into a bucket to show how light the new product is and the spcaLA was awarded $100 per throw.

The is no better way to raise funds for a cause while showing off your product and having fun doing it.

At the GBK Gifting Suites for the 2013 Emmy Awards, Celebrities got a chance to show off their free throwing abilities while learning just how light new Tidy Cats Lightweight cat litter really is and with each throw be able to have Purina donate $100 to the Society for the Prevention of Cruelty to Animals Los Angeles (spcaLA).

I got the chance to interview the Purina and spcaLA spokespersons and was afforded the opportunity to raise another $100 bucks for spcaLA and show off my skills.

I love companies that not use the opportunity to showcase their products by helping great causes like spcaLA. – JW

Tidy Cats Lightweight Cat LitterTidy Cats Lightweight Cat Litter

All the Strength,
Half the Weight

Over 50 years ago, Tidy Cats invented litter. So it’s only fitting that Tidy Cats would reinvent litter with new LightWeight 24/7 Performance®. It’s half the weight, but has all the strength of traditional scooping litter.

But how exactly is it so light? Tidy Cats glad you asked. The difference can be found in the engineered core of each individual piece of litter. Tidy Cats specially designed this new, lightweight core so it’s 50% lighter than traditional scooping litter, but maintains the same strength. Now that’s some pretty amazing litter! And now that you can say goodbye to heavy litter, Tidy Cats thinks your back will thank you.

  • Continuous odor control
  • Light, tight clumps for easy scooping
  • Powerfully absorbent
  • 99.9% dust free

Society for the prevention of Cruelty to Animals Los AngelesSociety for the Prevention of Cruelty to Animals Los Angeles

spcaLA is an independent, nonprofit animal welfare organization serving Southern California since 1877. Donations run programs and services including Cruelty Investigation, Disaster Animal Response Team, Humane Education and a variety of shelter services.

spcaLA Mission Statement

spcaLA is dedicated to the prevention of cruelty to animals through Education, Law Enforcement, Intervention & Advocacy.

smiling German Shepherd

spcaLA believe that animals, as living creatures, have value beyond economic measurement, and are entitled to legal, moral and ethical consideration and protection.

spcaLA is a non-profit, 501(c)(3) organization, independently chartered organization that is not
affiliated with any other “SPCA” or humane society
(Tax ID 95-1738153). There is no national SPCA, parent organization, or umbrella group that provides financial support. Each SPCA and Humane Society is a completely unrelated organization.

spcaLA does not receive funding from any federal, state or local government agency. Financial support for the organization’s humane programs is provided solely by donations from individuals, corporations, and foundations. Complete financial information can be found on spcaLA’s Guidestar profile (free registration may be required).

Your donation to the spcaLA helps them preform the following services:

  • Spay and Neuter
  • Law Enforcement
  • Humane Education
  • Dog Training
  • Pet Hotel
  • Grooming Salon Events
  • Adoption Services
  • Reporting of Animal Cruelty
  • Intervention
  • Advocacy
  • And Much More….


To donate, report Animal Cruelty, Adopt or Volunteer go to www.spcaLA.com or follow them at:


If you want to find out more about Purina Products:

Purina Tidy Cats Site



GBK, formerly GBK Productions, is a luxury lifestyle gifting and special events company, specializing in entertainment marketing integration. Formed in 2000 by Gavin Keilly, the company’s Founder and CEO, GBK consists of five divisions: GBK Celebrity Gifting, GBK Special Events, GBK Weddings, GBK Charitable Consulting and GBK Marketing/Public Relations. Widely known in the entertainment industry for bringing that little extra something into the Gifting Lounge environment, GBK offers its clients a full range of marketing services. For more information on Gavin B. Keilly (CEO), Carla Domen (VP) or GBK,, please go to: gbkproductions.com.

Some photos and video taken by Miyoshi Grant.


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