Film Director Brett Leonard on Hyperinteractive New Tech FragFilm(tm)

Brett LeonardInnovative Film Director Brett Leonard and International Christoper CreberHigh-Tech Entrepreneur Christopher Creber on New FragFilm

If you’ve wondered where the film industry is headed, you’ll want to listen to this interview of the co-founders of PFL Transmedia.

Award-winning Hollywood director Brett Leonard (Lawnmower Man, Virtuosity, T-Rex:  IMAX 3D) and high-tech and international entrepreneur Christopher Creber talk about

  • The PopFictionLife concept/lifestyle
  • What’s a FragFilm?
  • How PFL Transmedia will change the film industry
  • Their business model
  • PFL Transmedia proprietary technology
  • Their first film, The Other Country
  • Micro-budget films

PopFictionLifePFL Transmedia

PFL Transmedia is a company positioned under the PopFictionLife brand name, with its new genre of interactive digital content called a FragFilm™, set to be as disruptive to the film industry as iTunes is to the music industry, and as indispensable for sharing and discovering video as Instagram is for photos.


Originally developed to monetize music content, a PopFictionLife FragFilm delivers engaging entertainment for the hyper-interactive generation that is no longer content to passively watch content but rather seeks to engage at a deeper level in collaboration with friends on social media.

Overwhelmed with vast quantities of low-quality user-generated video, they expect content quality that was previously available only at high-priced movie theatres.

Targeting the intersection point of these major trends, a PopFictionLife FragFilm delivers engaging entertainment.

A FragFilm is a unique entertainment experience, focusing on story, character, and emotion while adding engagement, interaction, and collaboration.

PopFictionLife is leveraging existing social media and distribution networks, and has developed innovative proprietary technology to deliver a unique experience for consumers and a robust revenue model for independent content creators.

PopFictionLife believes that is the solution to the needs of digital media consumers, content creators and brand managers.

FragFilm is a high-quality piece of independent feature-length digital entertainment content (used to be called a “movie”), produced without a big Hollywood budget (under a million bucks), designed to be initially distributed to you, the digital entertainment consumer (also known as the “audience”) in frags (short for “fragments”) through the Internet and the best part is….

FRAGS ARE FREE!!  Read More…………


I am a big nerd. I have a degree in electronics, I love Sci-Fi and technology, I have worked in the computer industry, I am a musician, I make videos, I run an investor site where I get to talk to investors struggling with new technologies and I am a social media geek. So you can only imagine my surprise that I was able to get one of the most innovative, digital media film directors Brett Leonard and international high-tech entrepreneur Christopher Creber on the same call.

And to talk about new media creation, proprietary technologies and marketing strategies based around social media, music, film and new paradigm technologies, was absolutely amazing.

Thank you to Brett and Christopher for working me into their busy schedules and for staying with me and answering all my questions. The talk was fun and the content was full of these two guys brilliance. – JW


Brett LeonardBrett Leonard

Brett Leonard is considered one of Hollywood’s most innovative film directors, and is known as one of the entertainment industry’s digital media visionaries. Mr. Leonard directed and co-wrote the hit motion picture The Lawnmower Man, starring Pierce Brosnan and Jeff Fahey.

The film is considered a cult classic, way ahead of its time in the use of groundbreaking computer graphics and the portrayal of a networked data culture. The Lawnmower Man is one of the true progenitors of the “cyber genre” and was the number one commercially successful independent film of 1992, costing under $6 million and earning over $200 million worldwide.

In 1993 Mr. Leonard was a key participant of the Sony 2000 think tank, a small group of media visionaries assembled to discuss the future of media. He also directed Peter Gabriel’s Kiss That Frog, the first all computer graphic music video/ride film. Kiss That Frog toured the world as a wildly popular theme park attraction, and won Mr. Leonard a 1994 MTV Music Video Award.

In the ensuing years, Mr. Leonard has continued to push the envelope in his feature film work, establishing himself as a pioneer of digital visual effects and cutting-edge independent film. He stepped into the third dimension with his IMAX 3D work, and directed T-Rex in IMAX 3D, which was the No.#1 hit 3D movie in history for over ten years, having grossed over $100 million worldwide on IMAX screens alone.

Mr. Leonard is also known for having a keen eye for new talent. He was instrumental in bringing Russell Crowe to American film audiences, giving Russell his first lead in a Hollywood film, Virtuosity, starring Denzel Washington, directed by Mr. Leonard. He did the same for Alicia Silverstone in his film for Tri-Star, Hideaway. 2 Rising star, Alex O’Loughlin (lead in the CBS series’ Moonlight, and Three Rivers, the recent hit feature The Back-up Plan and his current role as Lieutenant Commander Steve McGarrett on CBS’s Hawaii Five-O), was given his first break by Brett, and has appeared in Mr. Leonard’s films, Man-Thing and Feed.


Christoper CreberChristopher Creber

Christopher Creber has over 25 years experience in technology as an entrepreneur and business executive.

Early in his career he worked internationally as a strategic consultant, for clients such as the UN.

In the mid 1990’s, he started a software and consulting company, Aphelion Informatics, which was a key partner in developing the Strategies website for a Canadian government department, and at that time was Canada’s largest website.

In 2001 Christopher divested of his company and moved to Russia purely out of personal interest.

Later he accepted a position at IBM UK based in London. As part of the Emerging Business Opportunity (EBO) unit he was responsible for IBM’s Linux strategy for Europe, Middle East, and Africa (EMEA). He went on to lead the Linux Desktop business and then the Autonomic Computing Business in EMEA.

After leaving IBM in 2005 he went to China and developed an emerging technology venture capital incubator.

Returning to Canada in 2008 he began developing a conceptual framework for interactive and immersive video, which lead to the formation of PFL Transmedia. 

Originally from Ottawa, Canada, Christopher has traveled and worked around the world. He has an interest in freelance journalism which has taken him to the Balkans and Iraq.

The Other Country

Check out “The Other Country” – Burlap To Cashmere – FragFilm 01 on Youtube…

For the Full Experience Watch Here

Like PopFictionLife Facebook Page:
Follow PopFictionLife on Twitter

For more information about PFL Transmedia Please Contact:

The Blaine Group, Inc.

A Total Communications Agency
8665 Wilshire Blvd., Suite #301, Beverly Hills, CA 90211
O 310/360-1499 · F 310/360-1498


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s