Tears for Fears’ Curt Smith on Creating Sales, Marketing and Community Using Social Media

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Curt Smith, co-founder of  the multi-platinum British music group Tears For Fears,

talks to us after his speech at the 2012 Gravity Summit UCLA where he spoke mainly about how music recording, production, distribution, sales, marketing and building fan base community more has changed drastically in the last 20 years.


Curt also went into some detail about how he builds community in order to build sales using social media in very creative ways.

Curt has recently started projects using social media to gather musicians directly without having to go through studio management and by finding them through the unique ability of many artists to share their wares using services like Sound Cloud and others

Curt’s talk was brilliant and his music is prominant in my music collection. It was great to get to meet Curt and even a greater experience to be able spend some time with him at this wonderful summit. So thank you to Beverly Macy for putting on this event and to Curt for graciously giving his time. – JW

tears for fears Songs from the big chairTears For Fears

From Wikopedia / Facebook

Tears for Fears are an English pop/rock band formed in 1981 by Roland Orzabal and Curt Smith.

Founded after the dissolution of their first band, the mod-influenced Graduate, they were initially associated with the New Wave synthesiser bands of the early 1980s but later branched out into mainstream rock and pop, which led to international chart success.

Their platinum-selling debut album, The Hurting, reached number one on the UK Album Chart, while their second album, Songs from the Big Chair, reached number one on the U.S. Billboard 200, achieving multi-platinum status in both the UK and the United States. Following the release of their third platinum-selling album, The Seeds of Love (1989), Smith and Orzabal parted company in 1991, though Orzabal retained the Tears for Fears name throughout the remainder of the 1990s. The duo re-formed in 2000, and released an album of new material, Everybody Loves a Happy Ending, in 2004. To date, Tears for Fears have sold over 25 million albums worldwide, including more than 8 million in the U.S.

curt smith tears for fearsCurt Smith

Curt Smith is co-founder of  the multi-platinum British music group Tears For Fears, with which he continues to tour worldwide, as well as an acclaimed solo musician. He recently re-released his long out-of-print album Mayfield, adding a bonus version of “Trees” (feat. Janice Whaley) to the album’s original tracklist.

Smith also writes music for film, television and the web, most recently scoring the independent feature Meth Head,. He is a regular speaker at creative, media and technology events including TEDxHollywood, TEDxSan Francisco, the Billboard Film & TV Music Conference, the USC Annenberg Online Communities program, and the UCLA Gravity Summit.

For Curt’s Complete Bio go to http://curtsmithofficial.com/bio/

Curt’s Free Music on MySpace:


Curt Smith’s Gravity Summit Presentation:


Gravity Summit

logo gravity summitGravity Summit, Inc. is a real-time social business company dedicated to educating, informing, and empowering executives and professionals on the power of real-time social media.  We host premiere events, design and conduct corporate education, and offer strategic consulting services to both large Fortune 500 brands as well as rising companies.

We help bridge the gap between real-time social tools and the business community.   Executives and decision makers, marketing professionals, small business owners, advertisers, PR professionals, and others, learn how to leverage social platforms to amplify their message and successfully engage with consumers.



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