David Hahn on Marketing and Publicity Strategies for Authors and Books

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David Hahn of Media Connect Talks About Marketing and Publicity Strategies for Authors and Books

While at Rick Frishman’s Author 101 University in Los Angeles, I got a chance to interview David Hahn Managing Director for Planned Television Arts. David talked to me about old and new strategies they use to publicize and market books.

With the advent of the Internet, Social Media, Blogging and other web services Media Connect (formally Planned Television Arts) takes a holistic approach utilizing all forms of publicity including radio, television, book tours, Internet and many more.

If you are an author you realize the writing the book is the beginning of the project, not the end. – JW

David Hahn

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David Hahn planned television artsManaging Director of Planned Television Arts

For the past 25 years David Hahn has counseled hundreds of clients, helping each one to develop their unique brand and execute an effective publicity campaign. Named Managing Director of Planned TV Arts (a division of Ruder Finn) in  2007, David oversees all of the agency’s operations, including: Full-Service Book Publicity Campaigns, Satellite TV Tours, Morning Drive Radio Tours, Celebrity-Matching Services, Corporate Media Tours, and Online Marketing Services. He also continues to supervise Media Connect’s award-winning Business Book Division.

Many of his clients have been best-selling authors, including Charlene Li, Harvey Mackay, Mark Victor Hansen, Jack Canfield, Nelson deMille, Jackie Collins, President Jimmy Carter, Richard Preston, Bill George, Dr. Kevin Leman, Dick De Vos, Ken Blanchard, Steve Kaplan, Robert Bloom, Neil Rackham, Herb Kelleher, Martin Cruz Smith, and many others.

His publishing clients include Harvard Business School Press, McGraw Hill, Wiley, Portfolio Books, St. Martins Press, HarperCollins, Putnam Publishing Group, Zondervan Publishing, Thomas Nelson, Baker Book House, AMACOM, Perseus Books, and Berrett Koehler among others.

He created Media Connect’s patented Morning Drive Radio Tour in 1990, and originated its trademarked TelePrint Conference in 1994.

David joined Planned TV Arts in 1986 after working for four years in the marketing department at The Putnam Publishing Group. He previously worked at the Ann Elmo Literary Agency and the Betsy Nolan Group.

An avid soccer fan and die-hard Philadelphia sports fan, he enjoys as much reading as he can squeeze in alongside the PTA books! An alumnus of Swarthmore College and New York University, David resides in Rockland County, New York with his wife Linda and five children, Emily, Jamie, Christian, Jocelyn and Alex.

Email: hahnd@plannedtvarts.com

Planned Television Arts

Now Media Connect

Planned Television Arts (Media Connect) is one of the premier providers of book promotion and author publicity services in the United States. We are a critically acclaimed, ground-breaking, award-winning leader in media relations placement since 1962.

Media Connects offers all the resources of a large public relations firm – expertise and experience in the key areas of media relations, an extensive network of powerful media contacts, the infrastructure to support publicity campaigns of all types and sizes – while providing a highly personalized level of service and support to each of our clients. In today’s crowded media marketplace, we ensure that your words are read and heard by the widest possible audience.

Media Connects www.Media-Connects.com


Rick Frishman’s Author 101

Are you curious about what publishers like Harper Collins, Morgan James, Adams Media, Wiley, Random House, and Simon & Schuster are looking for? What is the best way to get your manuscript read when you’re an unpublished author? Want to know the biggest mistakes to avoid when writing book proposals? You’ll be engaged as these top pros share their expertise, reveal the inner workings of the publishing industry, and discuss various approaches to common marketing and publishing challenges.

Author 101 University Event Website: www.author101university.com


4 responses to “David Hahn on Marketing and Publicity Strategies for Authors and Books

  1. JW, David must be good if he includes both Mark Victor Hansen and Jimmy Carter as clients! Talk about differing political philosophies .. I admire them both.

    I will follow up with David about how to proceed with my badly needed 2012 book, “You Look Great!” — Strategies for Living Inside a Brain Injury, available in print (420 pages) and Kindle. With my own brain injury and now PTSD 7 years in, I’m a bit hamstrung on the marketing end of things, having published through Amazon’s excellent Createspace service.

    • John, David is a great guy and I am sure they all met where in the place we all need to…. and that is in the places we agree. LOL… Were you military? I am founder of US Veteran on Linkedin. A group of around 15,000 vets. Contact me, as I would like to know more about your book.

  2. Great question Matt, thanks. For the answer and to contact Mr. Hahn send him a message at
    (hahnd @ plannedtvarts.com) Without the spaces.

  3. Can a book gain the same acceptance and recognition in just digital from as one which also comes in printed form?

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